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Social Media Post — Template

Copy per post. Applies to Instagram, X, LinkedIn, TikTok, Facebook — adapt image aspect ratio per platform.

Owner: Social Media sub-lead.

Metadata

  • Date + time to publish:
  • Platform(s):
  • Card link (board):
  • Author (student):
  • Reviewer: (mentor for compliance / Team Lead for strategy-sensitive posts)

Content Category

Pick one:

  • Build blog cross-post (nightly)
  • Sponsor spotlight / thank-you
  • Outreach event recap
  • Award / milestone
  • Event coverage (live during comp)
  • Alumni / mentor feature
  • Behind-the-scenes / team culture

Post Body

Caption (≤ 220 chars for cross-platform safety):

  • One-sentence hook.
  • Optional second line: context.
  • CTA if any (link, event, follow).

Hashtags: #omgrobots #FIRSTinspires #FRCteam[####] + event tag + sponsor tag.

Sponsor tags (@): list.

Alt text (accessibility, required): describe image/video for screen readers.

Media

  • Photo/video attached
  • Aspect ratio correct for platform (1:1 IG feed, 9:16 Reel/TikTok, 16:9 X/LinkedIn)
  • Faces cleared for release
  • No competitive strategy leak (pre-event bots blurred if needed)
  • Sponsor logos legible if visible

Approval

  • Reviewed for tone, spelling, sponsor tag accuracy
  • Team Lead approval if strategy-sensitive (robot reveal, scoring capability)
  • Media release confirmed on file for identifiable minors

Post-Publish

  • Cross-posted to other platforms (list)
  • Sponsor DM'd link if tagged
  • Card moved to Done

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